How to rank higher in Google? What is SEO?
You’ll get the most out of this guide if your desire to learn search engine optimization (SEO).
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)
Combine this information with some practice and you are well on your way to becoming a savvy SEO.
The Basics of Search Engine Optimization
This pyramid will explain the way folks should go about SEO.
As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
Using this beginner’s guide, we can follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.
- After researching keywords for your business, include the most high ranked ones into your company name
- Embed Google reviews to your website
- Work on increasing the number of google and yelp reviews
- Facebook, Instagram – get more followers. Work on customers to repost your posts
- Start YouTube channel
- Install All in One SEO plugin to your website
- Register your web with all available webmasters
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This will help potential customers to discover your business and will bring income.